Helpful Advice and Professional Services for Home Sellers in Ottawa

Selling your home effectively and for the optimal price can be a complex and highly specialized field. If you are like most people, your home is your biggest asset. Having an experienced and knowledgeable real estate team, like Sylvie and Julie of the Sisters Home Team will help you through the process; from marketing your home, to negotiating the right price, and successfully closing the deal.

Some Helpful Hints for Selling Your Home
The Sisters Home Team can help you every step of the way.

Step 1:
Choose a Real Estate Professional You Can Trust: 
Skills, knowledge and experience are certainly to be considered but, it’s also important to choose someone who you know you can trust to represent your best interests. When Sylvie and Julie of the Sisters Home Team decided on “Trusted & True” as their slogan, it was because it is the very foundation of how they work with every client. A team of real estate professionals who are unfailingly honest (in a nice way) and unwaveringly dedicated to you and your needs is what you’ll have when you work with the Sisters Home Team.
Don’t take our word for it, read some of the testimonials that Sylvie and Julie have received from home buyers and home sellers over the years.

Step 2:
Establish the Right Price for Your Home:  
While it’s certainly true that the market ultimately determines the value of your home, the most important decision you will likely make while working with your real estate professionals, is determining the right asking price for your property.
Working with Sylvie and Julie on a free home evaluation will help reap the most benefits in setting the proper asking price:

  • Your home sells faster because it is exposed to more qualified buyers.

  • Your home doesn’t become stale and lose its marketability.

  • An asking price closer to market value, usually leads to higher offers.

  • A well-priced home can generate competing offers.

  • Real estate agents are more enthusiastic about a home that is priced according to the current market

What Happens if a Home is Priced Too High?
Many sellers believe that if they price their home high initially, they can lower it later. Unfortunately, when a home is priced too high, the new listing can be quickly dismissed by today’s savvy and informed buyers and their real estate agents.

Starting with the right listing price is especially important when a home is first listed on the market. New listings typically generate a flurry of activity as selling agents and potential buyers take notice. Overprice and you stand to lose out on this early market excitement. Buyers looking in the price range your home should have been listed at may never consider looking at your home as it falls outside of their parameters and those looking at this higher price range will almost always recognize that they can get better value elsewhere.
Working with Sylvie and Julie of the Sisters Home Team you will be guided through a process to establish a competitive list price for your home based on a number of key criteria including:  

  • Current market conditions (Is it a buyer’s or a seller’s market?)

  • Location (neighbourhood, part of town, etc.)

  • Size (square feet of the house, size of the lot)

  • Style (single story, two stories, townhome, etc.)

  • Condition (age and level of maintenance, etc)

  • Community amenities (schools, shopping, recreation, transit, etc.)

Step 3:
Marketing Plan: 
As your home selling team, Sylvie and Julie will develop a personalized marketing plan outlining what actions will be taken to market and promote your property. A simple goal will drive the marketing plan for your home – to deliver as many potential buyers as possible. Your marketing plan will include (at a minimum) how to best show your home to creating professional marketing materials both online and offline.
Home Staging Consultation is Free with the Sisters Home Team
If you list your home for sale with the Sisters Home Team, you receive a free in-home consultation with a Home Staging Professional. During your free home staging consultation, you’ll receive tips and recommendations about how to make your home look its very best to potential buyers.

call julie: 613-806-4663
Call Sylvie: 613-878-7163

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